White Hat SEO vs Black Hat SEO : What is the difference
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White Hat SEO |
Black Hat SEO |
|
Complies with search engine guidelines |
Violates search engine guidelines |
|
Uses ethical and legitimate tactics |
Uses unethical and manipulative tactics |
|
Focuses on long-term success focuses |
Focuses on short-term gains |
|
Can improve search engine rankings |
This can lead to penalties or bans from search engines |
|
Provides value to users |
Often prioritizes search engine rankings over user experience |
|
Providing sustainable traffic may |
This may result in a drop in traffic in the long run |
 |
| White Hat SEO vs Black Hat SEO |
In summary,
White hat SEO is the practice of using ethical and legitimate tactics to improve a website's search engine rankings. It aligns with the search engine guidelines and provides value to the users.
On the other
hand, Black hat SEO is the practice of using manipulative and unethical tactics
to improve a website's search engine rankings. It violates the search engine
guidelines and prioritizes search engine rankings over user experience. It may
lead to penalties or bans from search engines in the long run.
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